Two home pages, same product, two different ways to lead with it. We're not picking pixels,
fonts, or button colors yet — we're picking direction.
Open each variant, scroll all of it, then answer below. Your responses save automatically
as you go.
At the end, hit "Copy as text" and paste into the
shared response thread (Slack / doc / email — whatever Tim sets up).
~25 min total·5–7 min reviewing each variant · 5–8 min answering
Section 1 of 5
About you
So we know who said what.
Short and lightweight. We only need the basics.
Multiple is fine — answer as the audience(s) you actually represent.
Each question is independent — your "best" and "send to a peer" can be different variants.
If we had to ship one of these next week, which one would you ship?
The one you'd most want us to kill.
Something neither of them did that any final site must do.
"From A I'd keep X. From B I'd keep Y." Most useful single answer.
Section 5 of 5
Confirm the new copy
Does this read right?
We rewrote the home-page copy after your last round of feedback. Below is the new copy block by block — please react. One quick tone-button per block; only write text where something specifically lands or feels off.
Hero — what we promise
EN: When American consumers feel about your brand what they feel about brands they already trust, you unlock 20+ outcomes — premium pricing, retail readiness, repeat purchase, organic visibility, and the brand equity that compounds them all.
EN: Most Chinese brands face the same systemic issue. You're world-class operators — but in the US you earn 30–60% less than Western competitors for the same products. The gap isn't quality. American consumers don't feel about your brand what they feel about local brands they already trust. Opportunity leaks across every channel: pricing, conversion, reviews, retail placements, partnerships.
EN: Emotional resonance isn't a vibe — it's a measurable system. We analyze consumer sentiment, review language, and conversion patterns to identify exactly where your brand fails to connect. Brands with sentiment scores 30 points below category leaders typically see 15–25% lower conversion rates. We close the gap with data-backed interventions, not guesswork.
EN: The LocalFit System is a three-phase engagement. Diagnose — Score your brand across 10 domains (240+ scoring items); receive a LocalFit Score 0–100. Blueprint — A phased plan that sequences fixes and shows how improvements cascade across the basket. Execute — We implement and track outcomes across revenue, visibility, trust, partnerships, and equity.
EN (hero): Calculate Your US Premium Space — Free EN (nav): Get Your LocalFit Score
ZH (hero): 免费测算您的美区溢价空间 ZH (nav): 免费获取本土适配度评分
How we engage (pricing & timeline)
EN: Most engagements begin with a LocalFit Diagnostic (2–3 weeks) and proceed to phased implementation over 3–6 months. Starting from $[X] for diagnostic + first-phase blueprint. Engagements typically unlock improvements across 8–12 of the 20 outcome areas — not just pricing, but conversion, reviews, retail readiness, and brand equity.
EN: Project Silk is led by practitioners who've built brands American consumers trust — and who've worked alongside Chinese teams to adapt those methods for Chinese operators. We don't teach theory. We translate the codes Western brands use to win, into a system that works for Chinese brands entering the US.
Our LLM panel and our Chinese reviewers disagree on this one. We say "我们是您的_____" — what's the best phrase to describe what Silk does for you, for a senior advisory firm?
Most useful: quote the exact phrase and suggest your fix.