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Internal review · May 2026 · v0
Home page · three directions

Same product. Same brand.
Three different ways to lead with it.

Three substantively different home-page directions — distinct visual language, distinct copy, distinct section order. Same product, same brand, same audience. Open each, scroll the whole thing, then leave feedback in the doc linked below.

Reviewing for: direction, not pixels
Open each variant in a new tab
Allow 5–7 min per variant
Then complete the feedback form
Variant A Variant A Cinematic preview
Variant A · Cinematic

The Hollywood agency reel.

Dark, aspirational, full-bleed motion. The site itself is the proof of concept: "we make world-class brands — here's what that looks like." Ambient hero video, living animations, copper sparks, refined editorial type.

Hero copy
"Chinese brands are world-class operators. We make them world-class brands."
Hero visual
Cinematic ambient canvas — placeholder for the AI-generated hero video
Section order
Hero · Problem · The OS · Proof · Difference · 2-CTA fork
Voice
Aspirational, smooth, confident
Best at
Selling the agency vibe to Sarah and Tim's peer network
Open Variant A →
Variant B Variant B Editorial preview
Variant B · Editorial

The research firm, not the marketer.

Bloomberg/Stripe-grade restraint. Data-led, charts as the hero, footnotes, "as of" annotations. Reads like a published study — credibility through rigor, not flourish. Less motion, more substance.

Hero copy
"Chinese brands earn 30–60% less in the US."
Hero visual
Real pricing-distribution chart with footnotes — no video, no canvas
Section order
Hero (data) · Domain map · Case study early · Methodology · Difference · CTA
Voice
Declarative, fact-forward, footnoted
Best at
Convincing skeptical Western brand-side analysts and methodical Wei-type CMOs
Open Variant B →
Variant C Variant C Triage preview
Variant C · Triage

The campaign. Urgent, blunt, copper-forward.

Provocative. Leads with the emotional-bleeding thesis from the strategic brief ("Stop the bleeding. Then build the brand."). Bigger type, more copper presence, an interactive bleeding-map of the six common bleeds. Closer to a campaign site than a corporate one.

Hero copy
"Your brand is bleeding pricing power. We can see exactly where."
Hero visual
Diagonal copper slash + vital-signs stat row
Section order
Hero · Bleeding now (interactive map) · Triage · Proof · Difference · CTA
Voice
Blunt, urgent, medical metaphor throughout
Best at
Cutting through indifference, generating immediate qualified conversations
Open Variant C →
At a glance

The three directions, side by side.

A · Cinematic B · Editorial C · Triage
First impression "Premium agency"Aspirational, dark, moving "Research firm"Restrained, data-led, smart "Wake-up call"Urgent, copper, kinetic
Hero lead World-class operators → world-class brands 30–60% pricing gap, measured Your brand is bleeding
Hero visual Ambient cinematic canvas (placeholder for AI video) Real pricing-distribution chart, footnoted Diagonal copper slash + vital-signs
Motion language Living animations everywhere Minimal — type does the work Pulsing bleed sites, interactive hotspots
Proof placement After methodology (mid-page) Early — second section After triage system
Tone Aspirational, smooth, confident Declarative, fact-forward, footnoted Blunt, urgent, medical metaphor
Risk if wrong Reads as style-over-substance to data buyers Reads as cold / clinical to relationship buyers Reads as alarmist / pushy to senior buyers
Strongest for Sarah (research-driven Western buyer)
Tim's peer network		 Methodical Wei-type CMOs
Service-provider partners		 Pain-aware founders
Paid traffic landing